ABA . . . ???

I had an opportunity to working in ABA (Applied Behavior Analysis).  This is a therapy that is designed to help individual’s fit into society that have been diagnosed with Autism Spectrum Disorder (ASD).  My biggest problem with this type of therapy is its extreme focus on behavior and manipulation of behavior into societal norms.

Have many questions and concerns about this type of therapy.  Here are some questions that I have:   What about other aspect of a person that may impact an individual’s behavior such as trauma, home environment, physical health, and mental health, can we truly design and implement a therapy to help individuals adjust into to societal norms, when there are no concrete societal norms, when we only looking at adjusting behavior are we in fact dismissing or not acknowledging other contributing factors?
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I currently don’t have answer to these questions, I am continuing to investigate this therapy to see if I can better understand the over all process of this therapy.  I would be interested in what other’s having to say about this therapy as well.